Richie Music Empire Premieres “My Way” Visual Featuring Qing Madi
The latest visual release from Richie Music Empire is generating significant attention across the Nigerian music scene following the premiere of the music video for “My Way,” a standout track originally recorded under the Madi Kid identity, now professionally known as Qing Madi.
Officially released on Wednesday, May 13, 2026, the video marks another major step in the label’s ongoing rollout of previously unreleased material created during Qing Madi’s time with Richie Music Empire. The record features Don Richie, Chief Executive Officer of the label, while production was handled by acclaimed producer Rhaffy.
The release arrives amid continued industry discussions surrounding Qing Madi’s departure from Richie Music Empire, which drew widespread attention within entertainment circles. Reports later indicated a brief association with Jtown Records before news surfaced of another separation, leaving fans closely watching the next chapter of the singer’s career.
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Despite the surrounding controversy, Richie Music Empire appears committed to preserving and maximizing the value of Qing Madi’s earlier catalogue. Industry observers have described the strategy as both commercially strategic and emotionally symbolic, especially given the growing public interest in the artist’s evolution and label history.
Visually, “My Way” blends Afro-fusion aesthetics with emotionally driven storytelling and modern Nigerian visual culture. The project further highlights the on-record chemistry between Qing Madi and Don Richie, while fans have continued to praise the song’s melodic appeal and polished visual execution across streaming and social media platforms.
Sources close to the label suggest that additional songs and visuals recorded during Qing Madi’s tenure as Madi Kid are expected to be released in the coming months, aligning with Richie Music Empire’s earlier public statements. The label has consistently maintained that projects recorded and produced during her contractual period remain part of its active catalogue.
As conversations around artist-label relationships continue within the African entertainment industry, the release of “My Way” once again brings attention to broader issues involving ownership, branding, and catalogue continuity in today’s music business landscape.
For many listeners, however, the focus remains on the music itself — and with “My Way,” Richie Music Empire may have delivered one of the most talked-about post-departure releases currently shaping conversations within Afrobeats.
(DEMOCRACY NEWSLINE NEWSPAPER, MAY 17TH 2026)
